Hunhu is a white-label provider directory platform that lets organizations turn their curated networks of trusted providers into searchable, bookable, revenue-generating products under their own brand.
The problem Hunhu solves
Organizations invest years building vetted networks of coaches, consultants, specialists, and practitioners. These networks are trusted and valuable, but they are hard to productize and monetize.
Existing options are all compromises:
- Spreadsheets
- Fine for small, static lists
- Cannot handle availability, bookings, or payments
- Do not scale and do not generate revenue
- Generic marketplaces (Thumbtack, Bark, etc.)
- Offer scale but capture the client relationship under their own brand
- Your organization becomes just a supplier inside someone else’s platform
- Clients are not booking through your network; they are booking through the marketplace
- Custom builds
- Could solve the problem well
- Typically require six-figure development projects and ongoing maintenance
- Hard to justify for most agencies already running complex operations
Hunhu is the purpose-built alternative that delivers the functionality of a custom directory without the cost and complexity of a full custom build.
How Hunhu works: three roles
Hunhu is structured around three distinct roles, each with clear benefits:
1. Agencies
- Launch a fully branded directory under their own name and URL
- Decide which providers are listed and how they are presented
- Set their own commission rate on bookings
- Own the client relationship end-to-end
- The client sees the agency’s brand — not Hunhu
2. Providers
- Create a single profile on Hunhu
- Appear across every agency network they join
- Gain multiple demand pipelines without managing multiple separate profiles
- Benefit from the trust and brand equity of each agency that lists them
3. Clients
- Browse, filter, and book providers through the agency’s branded interface
- Experience a coherent, trusted journey aligned with the organization they already know
- Interact with the agency’s brand, not a generic marketplace
Revenue for agencies
When a client books a provider through the agency’s directory:
- The agency earns a commission on the booking
- The commission rate is controlled by the agency, not by Hunhu
- Payments and revenue flows are automated at the time of booking
This converts informal, often uncompensated referral activity into a structured, trackable revenue stream.
Proof and current usage
Hunhu is already live and operating in production:
- FindCoach and FindSpiritualDirector, two of Fulcrum’s own networks, run entirely on Hunhu infrastructure
- The platform was built for Fulcrum’s internal use first, then generalized
- Every part of the system has been tested with real clients, real providers, and real bookings
Founding agency partners
Hunhu is now accepting founding agency partners. The first ten agencies will:
- Help shape the product roadmap directly
- Influence features and workflows based on real-world needs
- Get early access to infrastructure designed specifically for curated provider networks
If your organization maintains a provider network and wants to see what it would look like on Hunhu, the next step is to start a conversation at https://hunhu.us.
Related: What is Pulse and how does it help teams? · What is Fulcrum’s track record? · View Hunhu in the portfolio